The GPG journal
Ideas for growth with direction.
Clear thinking on strategy, paid media, SEO, creative, conversion, and customer retention.
Insights & perspectives
Latest thinking
Strategy / September 10, 2026
How to Build a Practical Growth Strategy
Start with business goals, customer insights, and a short list of measurable priorities across channels.
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Paid Media / September 17, 2026
A Better Framework for Paid Media Testing
Give every test a clear hypothesis, a meaningful metric, and enough time to learn before shifting budget.
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SEO / September 24, 2026
SEO Foundations That Support Long-Term Growth
Technical health, useful pages, and a structure that helps people find the answers they need.
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Conversion / October 1, 2026
What Makes a Landing Page Convert?
Clear messaging, useful proof, and an easy next step help turn qualified visits into action.
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Creative / October 8, 2026
How to Learn More From Creative Testing
Test distinct ideas, not just minor variations, and use the results to improve the next campaign.
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Retention / October 15, 2026
Email Flows Every Growing Business Should Consider
Welcome, follow-up, and re-engagement messages can make the customer experience more useful and consistent.
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